What are Backlinks And Why Do I Need Them?

Backlinks can be viewed as ‘votes’ coming from other sites. They place a link onto their website that points back at yours. This indicates they feel your site has something to offer that is helpful and interesting enough that they would recommend it.

This is a process that is only one of many used for getting the search engines to view your site as being relevant for user searches. Because ranking for most anything, mainly competitive niches, can be almost impossible without enough links that point back to your website, means backlinks are very significant in your SEO work.

It is crucial to your online business success that you take the time to learn about how to acquire backlinks. This needs to be a major part of your daily activities for your business. It means you are taking an active part in your success. You cannot afford to wait for other sites to decide they want to link to yours because it might never happen at all. Being proactive is the only way.

You have a few ways of accomplishing this. A lot of the easiest ways of obtaining backlinks are free and you don’t need to go begging to obtain your links.

Obtaining Backlinks For Free – Maybe the most common way is article writing. You publish your articles on article directories like EzineArticles.com and people will visit your site and give you a backlink. You should write your article around 500 words long or longer and then publish it here before you submit it to any other directories.

One of the benefits of submitting articles is the way that most directories allow your articles to be used by other websites, as long as they keep your resource box intact. This means you might get dozens or even hundreds of good backlinks to your site as you articles get picked up and then published in other places.

You can create lots of good backlinks using web 2.0 sites like HubPages, Squidoo, and other sites of this type. You can find thousands of them online and publish multiple pages with every one of them if you want.

Always be sure to read over their rules and abide by them. Many of them are bit strict to discourage spammers, so make sure your material is of good quality and original.

Now you can see about obtaining links from your competition. Back a few years a lot of webmasters got linked up to various other webmasters just because they got asked, but that’s not true today. It takes offering more.

You can guest author and accomplish this. This is similar to article writing but instead of submitting to directories you are writing for an individual website. Just contact the site’s owner and see if they would want a 100% exclusive website written by you in exchange for a backlink to your website within your article. Some may accept your offer and other won’t, but even a handful can bring you good backlinks that bring more traffic to your site. Your rankings can really get boosted if the sites have authority.

For help with building high quality backlinks and building the authority of your site, please visit www.touchpointdigitalmarketing.com.

Effectively Creating Backlinks

For you to perform well with search engines and do good on the results pages, you have to get your ranking up. This can be done by obtaining quality backlinks. Basically backlinks are hyperlinks existing on other sites that link back to your own site. They are easy to build but can be a very boring and dull task.

How to Build Backlinks:
There are many various methods to build backlinks, and they have a tendency to change along with the ever changing SEO (search engine optimization) techniques.

Google Alert – This can be one of the best methods for you to get up to date with your key phrases online. Every time you create a new site, you should get set up with Google Alert for the key phrases you’ve chosen. This way you get information and news each time somebody creates a new blog for that key phrase, and you are able to add a backlink to that new blog.

Hubpages & Squidoo – These sites will let you create web pages together with links pointing back to your site, but these two sites are very different. Hubpages allows you to use more links in comparison to Squidoo.

Forum Posting – There are many websites and blogs where you can obtain valuable backlinks by leaving your own link with your anchor text in it.

Blog Commenting – To create backlinks from blogs, you need to place your keywords and phrases within the name area along with your site address. Then the link will get created in your own name area.

Article Marketing – This is an extremely effective way to get good backlinks. You can find plenty of article submission sites where you can obtain quality backlinks. All it takes is for you to write a good quality article and submit it with your site’s anchor-text in a link. You can use automatic software for this but you need to make sure your articles are good and contain your site’s keyword phrases.

Of course not everyone is cut out for the leg work that comes with creating backlinks or other SEO work. This is where companies like Naples Web Design comes into play. These types of companies can do all the boring work for you.

Now you have plenty of information concerning backlinks, and you have good solid tips for obtaining them. Use all of these techniques and try coming up with some of your own. The best thing you can do is to get started right away. It can indeed get to be boring and tedious, but in the long run it can help ensure you become a success. Steady link building by an SEO company like Touch Point a few days each week will eventually pay off very well.

Free Long Tail Keyword Tool

Just a quick post this morning to share a new free tool that I found.

Long tail keywords are getting to be very important and drive a lot of traffic to your site.If you are writing good well thought out, engaging articles, long tail keywords naturally find their way onto your page. But tools like this one can help in many of ways. Why not run your keyword through it before starting your article? It might point out a couple terms that do not come naturally to you.

Are there other uses for a tool like this? Sure, if you are creating back links to your page, you can run the main keyword through this tool and get a lot other anchor text to use to make Google happy.

You can find this tool here. Enjoy

Tips For Improving Your Page Rank

One question that’s always on the minds of many webmasters is how they can improve their page rank for their websites. Experienced webmasters that have an online business are well aware of all the benefits that a high page rank with Google can bring them, but newbies are many times in a quandry.

Page Rank is merely a value assigned by Google to websites and every page on the Internet. It’s based on how important the page is. This ranking is run on a scale of zero to ten. Ten is the most important number and is achieved by having quality incoming links to your site. Usually pages that are ranked well will appear higher on the search results pages of Google if they have been properly optimized for specific keywords.

Here are 7 tips for helping you improve your page rank and reap all the benefits that come with it:
1 – The most important step you can take is creating excellent, original, and unique content for your site. The search engines love good quality content and when you update it regularly they will crawl the site regularly. Having fresh content entices other sites to link to you giving you valuable one-way inbound links.

2 – The most crucial player when improving your page rank is an inbound link. Achieving high ranking with Google largely depends on how many inbound links a page has. All links are not the same. Linking from sites with a high page rank already is far more valuable than linking to low PR sites. Your inbound links need to come from relevant websites before they positively affect your PR.

3 – Using relevant keywords that are targeted to your page content is a wise move. These keywords ought to be distributed evenly across your page content. It’s also to your advantage to incorporate your keywords into heading and sub-heading in your content. Use the H2 and H3 tags for your heading and sub-heading. Your keywords need to be used wisely and ought to appear as though they are reasonable and necessary. Using your keywords excessively is viewed as ‘keyword stuffing’. Google views this as unethical.

4 – Use a proper title for your site that’s relevant to your theme. It’s important for you to use H1 tags on your title. You should include at least one of your keywords within your title. This helps search engines to be able to associate your website with your relevant keyword.

5 – One easy method for improving your page ranking is submitting your site to web directories. The more of them you submit to the more backlinks you get, and this increases your chance of ranking high with Google.

6 – Write quality articles that display your expertise and then submit them to some of the popular article directories leaving a backlink to your site in your resource box. These articles will then be picked up by various webmasters and published onto their sites giving your site valuable one-way links.

7 – Social Networking and Social Bookmarking websites are a huge part of online marketing. They do more than just drive large amounts of traffic to you, they also give you valuable backlinks. Sign up with Delicious, Reddit, StumbleUpon, Digg, and more of these social sites. Submit articles there regularly.

These tips should help you obtain more relevant backlinks. They should increase your link popularity and generate more traffic. This improves your page rank which is the main objective.

Update: Google no longer uses PageRank, at least not externally. However, there is still good reason to believe that they continue to use PageRank internally.  Speak to a trustworthy SEO company to learn more and get advice for your search engine strategies.

Learn SEO or Hire an Specialist

How to become a SEO Specialist

You will need to know a lot of things if you want to become a SEO specialist. There are several different trainings and lessons that you must undergo if you want to be a professional in this industry. There are so many online marketers on the internet today and most of them are being paid for their skills and expertise. To become a SEO expert is the same as being an internet marketer. On the other hand, your main goal as a SEO specialist is to optimize and strategize in order to rank in search engines like in Google. Unlike in the old days, setting up a business online deals with a very tough competition at this time and getting noticed on the web is a very difficult goal to achieve. Therefore, you will need to have an expert to do the job for you. If you are an aspiring SEO specialist, then you’ll need to know some few steps on how to become a successful SEO professional.

The step to consider is to learn the basics of SEO. There are so many free online modules and training website that will sharpen your skills and develop your ability as an online expert. You can find various websites that will teach you about keyword research, competitive research, link building and a whole lot more.
The next step is to begin with a SEO themed website. In order to gain potential clients, you will need to test your knowledge and skill by creating your own portfolio as an initial testing. You have to develop something that is worth it and can be a valuable among other people.
The most crucial and significant step to push through is how to get high ranking. This is the primary role as a SEO specialist and an internet marketer. This is the stage where you need to execute various strategies and techniques that you’ve learned over the course of extensive trainings and research. If these methods are efficient then you can market yourself through outsourcing.
Once you’ve built your portfolio, you will need to gather some potential leads that will introduce you to other prospective clients. Your credentials will truly be the basis of your skills as well as your credibility.
When you make the proposal, you have to make sure that you are able to close the deal with your client. Make sure that you discussed to them what you could offer including the benefits that they will reap off in the future.
The main secret to become a successful SEO specialist is simply to have courage in dealing with different types of people. There are so many opportunities that you are about to discover when you become a SEO professional.

What you gain when hiring a SEO Specialist

Becoming a master in SEO is hard work, takes a long time to learn and is always changing thanks to Google. If you want to spend your time creating good content and do not want to mess with the SEO it might be best to hire someone.

You may have the best content on your website or blog but may have less or not enough visitors that are reading your articles or posts. Therefore, traffic is very essential for web publishers or bloggers to be noticed by online readers. The most basic way to be recognized on the worldwide web is through search engines like Google and Bing of Microsoft. There are so many methods in order to rank on search engines and one of them is the so-called optimization. You can easily optimize your blog by placing unique keywords or keywords that are on the top list of searches. You may or may not get results by doing the methods that’s why you need to hire someone who can do the job for you. You will have to employ a SEO expert who will provide you the most effective results and the outcome that you ever wanted on your website. So, what do you gain when hiring SEO Specialist?

Expert in executing various techniques – These SEO specialists usually utilize special techniques and strategies that’s why they are called an expert. Initially, they will review your website’s content before initiating different strategies to improve your search engine ranking. Outsourcing is the best way to find these experts on the Internet. They will provide extensive support and advice that you will need in order to get more traffic.
Effective results and reliable strategies – One of the benefits of hiring an SEO expert is that they provide keyword research and proper keyword placement strategies. You may hire them if you wanted to promote and advertise your affiliate website in order to monetize efficiently. They also use strategies and methods such as directory submissions, meta tags, link building, architectural site concept, and other promotion to drive traffic productively.
Saving more money while increasing your sales and income – There are several marketing tools that you can purchase on the Internet. These tools are usually expensive and quite out of your budget. They may provide you the best results but you are not guaranteed with the outcome after using them. So, you will need to hire an expert or a real person instead of using these automated machines and software.
Getting the quickest results that you ever wanted – You may do the optimization by yourself but you are not sure when to see the result that you wanted. SEO specialist will provide the fastest results and getting the things done for a short period of time.
There are so many reasons to hire SEO experts. You can save a ton of time by outsourcing your off page SEO work. With sites like Fiverr you can get it done cheap too.

SharePoint Analytics

With SharePoint Analytics, you are empowered to do so more things than ever before with any other web analytics tools. You are able to set the maximum or minimum number of items you want to be displayed, modify the text size, establish the orientation of your list- either vertical or horizontal, and pick a theme too. Moreover, with SharePoint Analytics, you can both show and hide the dates the articles were published and highlight the most recent articles exactly the same way the news web sites do on their web pages.

Your SharePoint Analytics will be the answer to a lot of complex natured organizational deals which in turn provide quick and easy steps to end the issue taking place. Offshore SharePoint Analytics is often a must in the marketplace as the idea plays a serious role in the marketplace that consists of multi-tasking. Further, they might also class the reports inside based on the service request. The reports will show your data of a previous thirty days and nights. This is frequently set by default. There is surely an option to switch the default setting though. The data might be stored for the period up to 25 months. This modification is possible by hitting the assess tab where is the Ribbon UI.

SharePoint Analytics
SharePoint Analytics

The metrics are generally displayed throughout two approaches. One way will be the trend report plus the other way will be the rank report. A development report will certainly show what sorts of metric have been performing over the specified stretch of time. The list report will certainly show 2, 000 results between that distinct metric. These 2, 000 reports would be the top two thousand and you know it. Report can even be analyzed employing filters that happen to be known because of the string match that is to be there inside user name, queries as well as the domain name.

Whenever members of the team work in various offices, metropolitan areas, or actually countries, communicating with co-workers as well as employees is crucial. SharePoint facilitates that with profiles which show exactly what users continue to work, specific competencies. It also enables you to find who they are working with, blog and look for wikis to talk about and trade information as well as experience. SharePoint is where info of interest is the main focus. Content marking and individual sites offer much more ways of sharing info, and integration along with Outlook allows users to determine when these details are updated from the always-on software.

Installing and Working with SharePoint Analytics
There are actually lots of features put into SharePoint Analytics so that you can easily install and start working with it right away. What will make you happy to know is most of these features SharePoint Analytics has in it are really helpful to collect, analyze and report. This is just a part of the SharePoint Analytics and there is more. However, you should be familiar with the different types of metrics that are there in SharePoint Analytics. There are actually 3 sorts of SharePoint Analytics reports and they are:

Traffic reports
Inventory reports and
Search reports
However, if you are worried about how it works on the Logging Web Service, there is nothing to worry about. Mainly, it depends on the number of application servers. Nevertheless, you will have the option to scale out the application servers. How the User Behavior Analyzer and the Log Batcher will perform depend primarily on the analytics staging database. The analytics staging database can be slowed down by the read and write activities that all other components perform. Also, the reporting database is responsible for the performance of the Report Consolidator.

SharePoint Analytics provides deeper awareness into operations through an easy-to-use core administration web page, Power Shell assistance, and extensible design to provide third-party solutions. SharePoint Analyzer permits you to locate probable problems along with automatically correcting common construction and functionality problems routinely. Plus, Visual Upgrade permits you to upgrade to SharePoint but maintain your previous SharePoint program until you’re able to change. This is to admit that the improvement done to SharePoint Analytics is certainly unique. But this tool is not something that is able to pick apart a huge amount of information.

7 SEO Myths You Must Know About in 2012

If you are into online marketing, you would agree that SEO is an inevitable technique to gain insane amount of web traffic, quality leads and eventually sales. SEO has evolved significantly in last few years and because its concepts and theories are relatively new, it is very easy for people to misunderstand or misinterpret some concepts. This has resulted in many myths and misconceptions to occur in SEO industry, that very often result in waste of a lot of time and efforts for SEO experts. In this article I am going clear a few SEO myths that are currently revolving in the SEO industry.

1. More Keywords = Better Rankings

This is absolutely wrong; in fact if you use multiple keywords in your content it will drastically effect your SEO campaign and will badly effect your keyword density.

2. Maximum Links = Better Rankings

We cannot deny the importance of off page SEO when it comes to ranking a website for any given keyword, but it is wrong to think that only the higher quantity of links will result in better rankings. In fact it is more about quality now then quantity. A website having a significantly low count of incoming backlinks can easily out rank a website with huge backlinks count, given its backlinks are of high quality.

3. PPC boosts your rankings

Recently this myth has gain a lot of popularity, the only thing PPC helps you with, is the paid traffic that is of high quality and laser targeted towards your niche, but it does not affect your organic rankings at all.

4. Buying Links Helps In Better Rankings

You should always believe that your link building efforts are aimed towards building quality incoming links naturally. Paid links may give you a short term boost in terms of rankings, but they are of no good in long run and may harm your websites authority in the eyes of Google.

5. We are done with SEO, now what to do?

This is absolutely wrong. SEO campaign can never be considered as “complete”, as there are always some room for improvement. People consider SEO as a one-time activity, but it is not. On page SEO might get completed very soon, but off page activities are an on-going process and may continue as long as your website is live on internet. You should concentrate on keep building quality content to update your users as well as search engine spiders.

6. Search Spider reads only text, hence Images and Videos are non-SEO friendly

Big NO on this one. Images and videos make your website content rich, don’t hesitate to use them and make your website more and more interesting for your users. Furthermore you can optimize the images and videos by using alt tags, title tags and description which give you more room to add your keywords in the web page.

7. Sitemaps Helps in better rankings

This is not true. Sitemaps are important to make it easy for both the spiders and the users easily find your web pages. But they won’t affect your organic SEO. You must use them but don’t rely on them too much for better rankings.

Photo Credit: www.my-blog-review.com

Watch Where You Get Your SEO Tips From

I wanted to create a post about a subject that I think is very important that people should already know, not everything on the internet it true. This is very important when it comes to learning SEO as a newbie. There are some people that think that they know it all, ones that still try to sell you pre-Google Panda ways of doing things and others that want you to fail. The fact that some people would want you to fail or make easy money off you should not be surprising. The fact is, is that if a person finds something that works well for them they are not going to share it with others. They are all going after the same money that can be made made.

I’m sure most of you are members of SEO/marketing forums like Digital Point or Warrior Forum. On these types of forums you will find endless people telling you how to get your site to the front page of Google. I will say that most of the tips are bad tips and may even hurt your site.

You will find people that would love to blast your new website with 1000′s of backlinks all at once. How do you think Google will look at a brand new site only weeks old that has 20,000 backlinks?

Bad SEO Advice
Bad SEO Advice

You want to make sure that you are taking advice from people that trustable insuring that you are getting good information. If you have read the about New To SEO page you will know that I have followed some of that bad SEO advice and have lost money in the process. Did you know that I started playing around with the SEO of my sites after the Google Panda upgrade. I had no clue about it and sunk almost $100 into 3 autoblog websites. Because I listened to some jerk I lost not only the $100 but a domain that I had aged for 3 years which got banned by Google. Since then I have been doing more research on everything before I use it on my money sites along with some common sense.

The bottom line is this, know that you are getting seo tips from a reputable member of a forum or blog, use common sense, if it seems to good to be true it is and research Google Panda. After reading up on this subject you should be able to use common sense and make your own educated dissensions on what to try for your site. Once you learn that nothing comes free you will sop wasting money, sand-boxing your sites and move forward in your quest of being successful.

 

If you’re looking for some good, solid advice from a trustworthy SEO company, we recommend you speak with Touch Point Digital Marketing Agency, an agency based out of New Orleans.

How To Reduce SEO Costs

SEO, or “Search Engine Optimization” is a hot topic among people who use the use of the net in order to advertise their goods and services that they have to offer to other people. By producing content that is carefully optimized for popular search engines like Google, Yahoo, MSN, and ASK, you can effectively drive targeted traffic to your internet site!

Targeted traffic can actually result in a enormous amount of earnings! Now, we know it works, but how much is it? It can cost thousands upon thousands of bucks each and every single year – UNLESS you know the secrets behind successfully cutting your SEO costs. Here, I will share a few of these secrets with you!

Reducing SEO Cost
Reduce SEO Cost
Reduce SEO Cost

1. One of the best ways to optimize the content on your website is to compile articles that are internet ready. Basically, all you have to do is produce high quality, enriching content that is sprinkled with some keywords and you are good to go! However, many people who market online and operate their own site and business discover that they do not have time to write their own content. There are a number of article writing sites out there that hire writers to produce search engine optimized content.

2. Link exchanges are also an efficient means of cutting down your search engine optimization costs. It is crucial to understand that when a link to your site is placed on another internet site, it naturally promotes your ranking in many different search engines. If you are looking to be seen, and be amongst the top listed in search engines, use tactics like backlinking. Make sure to exchange links within posts with another blog or do a 3+ link exchange.

3. The next field that you should focus on when it comes to search engine optimization is the navigation on your site. Individuals are more likely to visit your site if it is more user friendly. The more people that visit, the better your search engine optimization statistics will be!

Conclusion

If you’ve always desired to optimize your web site, but never knew how, these strategies can aid you on your way! Remember there are a lot of secrets associated with optimizing your content for search engines!

Search Engine Optimization Facts

SEO (or search engine optimization) is mainly just a process that deals with optimizing websites so they can rank higher with the search engines. The main goal is to get organic traffic to your site.

Whenever you open a search engine like Bing or Google and type in specific words, you will get a results page. The results that you see displayed on the first page are the ones that get the most visitors. If your site is made well and is able to follow the algorithms used by the search engines, then it could end up being displayed on that all-important first page. The higher you page ranks the higher your number of visitors will be.

SEO is used a lot today by software developing companies for increasing their business or for their clients. Each organization tries to develop a web presence within the global market. The Internet has come a very long way and is now a necessity for technical and non-technical people alike. It’s how the post and how they search for their information.

Without good SEO work it is hardly possible for websites to develop this kind of web presence. There number of similar websites out there is literally hundreds of thousands, so the competition is stiff. You can’t reach your target audience unless your site is top quality and embedded with good content and white-hat SEO work. The typical SEO service uses several ways to increase a website’s ranking:

1. Keyword Research – Your keywords are the main part of your website. They describe what your site is all about so people can find you. You need to really do some brain-storming and do thorough research to get the best keywords.

2. SEO Copywriting – This is extremely important and needs to be followed by each firm that is involved with SEO. It’s accomplished through software documentation teams. They copywrite material that is then posted online and others can’t copy it for their own use.

3. Link Building – This is where inbound links are obtained for your website. This is performed through various activities such as directory submission, article submission, link exchange, blog posting, and more.

Some of the advantages from good SEO work are:

1. Large customer Base: Because the Internet has such an extremely large customer base, if your site is optimized well you can reach a very large audience. Whenever SEO is done properly on your site it can get your site ranked high with the search engines.

2. Brand Building: SEO is a proven way to increase your brand visibility.

3. More Sales: With increased brand visibility along with a larger customer base your sales will increase.

1 responses to Search Engine Optimization Facts
SEO Tips
Comment on Search Engine Optimization Facts
How Hard is SEO?

SEO is not getting harder, but in last couple of years in the name of SEO the spamming we have done that forced Google to update their algorithm every other day with so many penalties.

Since the beginning Google has a clear guideline about SEO, but people started to do tricks and thinks that they are more intelligent than the people making the algorithm.

The present scenario is just the outcome of all those unethical method we have tried to rank top in Google and now we are blaming and saying that Google made it difficult, that’s not fair.

Irrespective of various Google’s update, even today the moral of the story remains same what it was at the beginning that is:

1. Quality Content
2. Quality Backlinks

That’s it…

If you are capable to take care of these two SEO factors you never need to bother about any update, and you will always rank top.

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