One question that’s always on the minds of many webmasters is how they can improve their page rank for their websites. Experienced webmasters that have an online business are well aware of all the benefits that a high page rank with Google can bring them, but newbies are many times in a quandry.
Page Rank is merely a value assigned by Google to websites and every page on the Internet. It’s based on how important the page is. This ranking is run on a scale of zero to ten. Ten is the most important number and is achieved by having quality incoming links to your site. Usually pages that are ranked well will appear higher on the search results pages of Google if they have been properly optimized for specific keywords.
Here are 7 tips for helping you improve your page rank and reap all the benefits that come with it:
1 – The most important step you can take is creating excellent, original, and unique content for your site. The search engines love good quality content and when you update it regularly they will crawl the site regularly. Having fresh content entices other sites to link to you giving you valuable one-way inbound links.
2 – The most crucial player when improving your page rank is an inbound link. Achieving high ranking with Google largely depends on how many inbound links a page has. All links are not the same. Linking from sites with a high page rank already is far more valuable than linking to low PR sites. Your inbound links need to come from relevant websites before they positively affect your PR.
3 – Using relevant keywords that are targeted to your page content is a wise move. These keywords ought to be distributed evenly across your page content. It’s also to your advantage to incorporate your keywords into heading and sub-heading in your content. Use the H2 and H3 tags for your heading and sub-heading. Your keywords need to be used wisely and ought to appear as though they are reasonable and necessary. Using your keywords excessively is viewed as ‘keyword stuffing’. Google views this as unethical.
4 – Use a proper title for your site that’s relevant to your theme. It’s important for you to use H1 tags on your title. You should include at least one of your keywords within your title. This helps search engines to be able to associate your website with your relevant keyword.
5 – One easy method for improving your page ranking is submitting your site to web directories. The more of them you submit to the more backlinks you get, and this increases your chance of ranking high with Google.
6 – Write quality articles that display your expertise and then submit them to some of the popular article directories leaving a backlink to your site in your resource box. These articles will then be picked up by various webmasters and published onto their sites giving your site valuable one-way links.
7 – Social Networking and Social Bookmarking websites are a huge part of online marketing. They do more than just drive large amounts of traffic to you, they also give you valuable backlinks. Sign up with Delicious, Reddit, StumbleUpon, Digg, and more of these social sites. Submit articles there regularly.
These tips should help you obtain more relevant backlinks. They should increase your link popularity and generate more traffic. This improves your page rank which is the main objective.
Update: Google no longer uses PageRank, at least not externally. However, there is still good reason to believe that they continue to use PageRank internally. Speak to a trustworthy SEO company to learn more and get advice for your search engine strategies.